Universal Dog, Inc. ~Your Internet Canine Network | Communities | Paw Radio | Video | Store

PRODUCTS SERVICES ADVERTISING SPONSORSHIP

FREQUENTLY ASKED QUESTIONS:
Overview :: Radio Content :: the Market :: Sponsorship & Advertising :: Downloads

OVERVIEW

Executive overview:
Universal Dog is an internet broadcast network that produces a weekly series of breed specific radio programs in a 90-minute downloadable MP3 format for listeners on the internet. Each episode contains 6 different segments which will include a general discussion on the breed, training issues, health, genetics, food, diet, grooming, activities, rescue, licensing and micro chipping.

How will the show be delivered?
Standard MP3 audio internet broadcast techniques in a download format will be offered in the initial stages of Universal Dog launch. Universal Dog will be implementing an interactive component in 2008. This will enable the interviewers and hosts to interact live with the audience via a 1-800 number, email, IM and other technical modalities that are currently being investigated.

RADIO SHOW CONTENT:

Is Universal Dog radio an entertainment or educational program?
Universal Dog is not an entertainment program. It’s purely educational.

What will be the focus of the show?
Each show will include educational information about all aspects of dog ownership in a breed specific format exploring topics such as training issues, health, genetics, food, diet, grooming, activities and rescue. The show will also include issues such as licensing and micro chipping and also provide a forum for discussion on other topics of interest to the general dog owner.

Where does the content come from?
Experts that represent the 6 different segments from the top breed clubs will be interviewed via telephone by our hosts.

The breed clubs and Universal Dog
The breed clubs’ mandate is to promote their breeds using accurate information from creditable sources. The radio shows content is derived from interviews with the top experts from each one of the breed clubs and veterinarians.

Beyond the initial broadcast date
Unlike traditional media such as television, radio or print, the content that is broadcast by Universal Dog can remain on the server and can be access by listeners anytime by means of “On Demand Listening”. A new puppy and dog purchaser or even potential dog purchaser can listen to a particular episode of Universal Dog radio broadcast as reference material.

THE MARKET

What market does Universal Dog cater to?
Universal Dog’s content has a wide appeal. The targeted markets are dog breeders, fanciers and will be an invaluable educational source for perspective puppy purchasers.

The type of audience that will listen to Universal Dog
The Universal Dog radio show will cater to the various sectors of the dog consumer market.

Breed Clubs
Dog Breeders
Puppy Purchasers
Dog fancier
Rescue Group
Adopters of rescue dogs

SPONSORSHIP & ADVERTISING

Sponsorship and advertising opportunities
The following is a list of opportunities available to a corporation who partners with Universal Dog.

Web banner advertising
Radio Show commercials or announcements
Product showcase as the 7th segment of a show
Discount coupons redeemable at retail outlets
Head banner in opt in email newsletter.

Benefits to the advertisers and sponsors
There are significant benefits for advertising on Universal Dog.

Education for a targeted market.
Market breeds specific products to a specific breed audience.
Real time monitoring of sales efforts through site statistics monitoring.
Continuous support for product purchasers and “Product Loyalty”

Benefits to the listener
The impact will vary depending on the market.

Dog breeders: Education for past and new puppy purchasers.
Current dog owners: Continuous education
Veterinarians: Advise dog owners on topics of health, nutrition, activities, etc.
Potential puppy purchasers: A research center
All dog owners: Interest piece’s about the breed through email newsletter.

Benefits to the breed and breed clubs

Education for new puppy purchasers. An understanding of the breed that will enable a prospective pet owner to make an informed purchase that fits the dog owner’s own criteria
An invaluable research center for potential puppy purchasers and will result in reduced potential returns of dogs for re-home.
Continuous education for current dog owners.
Facts not opinions: Representatives from the top breed clubs and veterinarians will be interviewed. Listeners will receive facts about the breed and not opinions.